Georgia: Digital storytelling, social media engagement & promotion
A three-day USAGM workshop at the Multimedia Education Center in Tbilisi, helped Georgian journalists build capacity in:
- Audience engagement insights & introduction to content distribution on social media
- Storytelling on social media
- Best practices of video storytelling
- Shooting with a cell phone
- Newsroom ethics, shared values, and managing staff in the age of social media
- Newsgathering for social media
- Shaping stories for social media
- Distributing content through Facebook
- Facebook advertising
- Facebook & Google Analytics for audience research
- Distributing content using Instagram
- Leveraging Youtube for effective content distribution & advertising
On the last day of the workshop, journalists presented their individual video stories, which they shot and produced on smartphones and distributed on Facebook, Instagram and other social media platforms.
