Latin America: News and Social Media | Language and Marketing
With the rising popularity of social media as a news source, Voz de la Diaspora, VOA Spanish, and USAGM Office of Training organized a virtual training to discuss how social media news outlets are using language in their content.
VOA Web Managing Editor Gesell Tobias and USAGM Regional Marketing Officer Iscar Blanco discussed the best social media platforms for news delivery and what kind of marketing campaigns businesses need to increase audience and engagement in today’s news world.
With the participation of more than 70 journalists and producers from various Spanish-speaking countries, the conversation concluded with a series of questions about new audiences, trends, transparency, and editorial values used by international agencies in the face of growing social networks.