Selling Methodology and Relationship Selling: Commercializing Media in Africa
Training for 25 Business Executives from VOA media partners in Zambia
Twenty five business executives from VOA’s media partners in Zambia improved their understanding of the strategic pillars of commercial media, the buying behavior, and the mindset of customers. They discussed various revenue business models in commercial media and how to create strong value propositions, and they explored specific tools to sharpen their presentation skills. They also discussed and practiced skills necessary for closing and learned how to develop, sharpen, and strengthen closing ratios.