What is the Secret to Media Brand Loyalty? Storytelling in the Digital Age
From hard-hitting journalism to documentary films that capture the essence of a historic event, powerful stories can engage audiences and focus their attention.
The growth of digital platforms – from streaming video to social media – has put storytelling on the global stage and given audiences the ability to amplify, connect and act like never before.
Join the BBG on October 30 at 10:15 as it explores this topic with a panel of award-winning media executives.
They will discuss:
- How great stories are created and disseminated in the digital world.
- How storytellers can responsibly use the power of digital media to engage and focus audience attention in responding to the challenges of our age.
- How today’s storytellers are building deep loyalty with connected audiences, and how this is changing the larger media industry.
Moderator:
Ben Silverman, Emmy and Golden Globe Award-winning show creator and media executive, is Founder and Chairman of Electus, a next-generation studio. His extensive executive producing credits include “The Office,” “Ugly Betty,” “The Biggest Loser” as well as “The Tudors” among many others.
Panelists:
Soledad O’Brien,Founder and CEO of Starfish Media Group, is an award-winning journalist, news anchor and producer. SMG is a multi-platform media production and distribution company, dedicated to uncovering and producing empowering stories that take a look at the often divisive issues of race, class, and wealth, including the series for CNN “Black in America” and “Latino in America.”
Morgan Valentine Spurlock, Founder and President of Warrior Poets production studio, is the producer of Sundance Film Festival winner for best director Super Size Me, FX series 30 Days and the films Where in the World is Osama Bin Laden?, Confessions of a Superhero, Czech Dream.
Nancy Dubuc, President and CEO of A&E Networks, which is home of two of the top ten entertainment brands, HISTORY and A&E, and two of the leading women’s brands in Lifetime and LMN. Named by Fortune Magazine as one of the 50 Most Powerful Women in Business, she has won multiple Emmy awards and nominations.
Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement PepsiCo, Inc., is listed as #15 on Billboard Magazine’s 2014 “Power List,” one of the “100 Most Creative People in Business” by Fast Company Magazine, and is a recipient of ADCOLOR’s coveted “Legend” award.
Charlie Corwin, Co-Chairman and Co-CEO, Endemol North America is a leading entertainment executive and award-winning film and TV producer. He is the creator of multiple series including “Miami Ink” for TLC and its popular spinoffs, “LA Ink” and “NY Ink,” as well as the breakout success “Swamp People” for History.
Howard Thomas Owens, Former President of Nat Geo Channels U.S., is credited with taking the channel into the scripted programming arena with the long-form adaptations of Bill O’Reilly’s books “Killing Kennedy,” “Killing Lincoln” and the upcoming “Killing Jesus.” He spearheaded the launch of series franchises including “Wicked Tuna,” “Brain Games,” and “Life Below Zero”.
Public Comments Form
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