Sales and Marketing Training for East African Broadcasters
Sales and marketing staff from VOA affiliates in Kenya, South Sudan and Tanzania participated in a training in Nairobi. Participants included Royal Media Group, Pwani TV, Lake Victoria TV, Radio/TV Sayare, Kaya FM, Classic FM Juba, Maridi FM, Azam Media Group and Sahara Media Group.
Topics covered included:
- Marketing and advertising
- Mission statements
- SWOT(Strength, Weakness, Opportunity and Threats) analysis
- Market segmentation and opportunities
- Market research and analysis
- Programming and sponsorships
- Benefits and selling points for TV and radio
- Understanding the selling environment
- Writing and presenting proposals
- Setting and measuring sales targets and performance
- Digital and social media as a sales tool