Digital reporting and marketing
USAGM’s Business Development and International Media Training and the United Nations office in Bogota, Colombia, organized a two-day workshop focused on cybersecurity, mobile production and marketing, and social media, from October 21-22, 2019.
More than 30 participants from the UN and 10 from VOA affiliates (Teleamiga, RTVC, Radio 92.4 FM, America Stereo and Radio UMNG) received training on video shooting, editing, and publishing news directly from their mobile phones to social media.
Regional Marketing Officer (RMO) Iscar Blanco trained attendees on balance and objectivity, covering and sourcing stories. Participants also discussed the role of international broadcasting, VOA Best Practices, and discussed how the millennial generation is using new technology to consume news and information.
