Nicaragua: Understanding social media
With the participation of journalists and online editors, USAGM and VOA offered exclusive training for Nicaraguan affiliates on topics such as language and profiling of new audiences.
VOA Web Managing Editor Gesell Tobias and USAGM Regional Marketing Officer Iscar Blanco conducted exercises on the appropriate language and editorial management used to attract new audiences on social media accounts.
The virtual training concluded with a series of exercises on writing titles, and short Facebook or Twitter messages, and ended with participants analyzing their own writing.