Miami: Facebook in Cuba
With the rising popularity of social media as a news source, the Office of Cuba Broadcasting (OCB) seeks to educate its team on the importance of creating content for Facebook, the most important social media network in Cuba.
To understand the importance of audiences, the best social media platforms for news delivery, and what kind of marketing campaigns businesses need to increase audience and engagement in today’s news world, Radio Television Martí invited USAGM Regional Marketing Officer Iscar Blanco to discuss those issues with reporters, producers, and affiliates.
With the participation of more than 40 journalists and producers from various departments, including radio, television, and digital, the conversation concluded with a series of questions about new audiences, trends, transparency, and editorial values used by international affiliates in the face of growing social networks.