Strategies for Effective Programming in Contemporary Television Stations
Seminar for affiliates in Kenya
Thirty training participants benefited from an opportunity to better understand Africa’s media landscape, including key players, dynamics, and trends while mastering competitive analysis for broadcasters. Through engaging presentations, discussions, and exercises, our training program focused on achieving the following objectives:
- Harnessing premium content for viewer attraction and retention.
- Building multi-channel platforms for wider reach and revenue diversification.
- Adapting business models to changing consumer behavior and technology.
- Innovating content strategies with emerging tech and creative storytelling.
- Developing actionable plans for implementing learned strategies.