Navigating sustainability in a competitive multi-channel era
Training for affiliates in Kenya
Journalists gained a thorough understanding of sustainability challenges, competitive dynamics, and emerging trends within the broadcasting and streaming industry. They honed their skills in creating audience personas and implementing consumer-centric approaches to improve customer experience and boost engagement. Additionally, they learned to develop data-driven content strategies tailored to audience preferences, performance metrics, and market trends for more effective content creation and distribution. Through group exercises, training participants practiced data-driven decision-making, crafted content strategies, and developed personas for both digital and traditional content platforms.