As Director of the Office of Strategy and Development, Bruce Sherman is responsible for global strategy and research for the U.S. Broadcasting Board of Governors (BBG). He directs formulation and execution of BBG strategy, leading a team of senior managers and planners across all broadcast groups. He has overseen development of the three 5-year strategic plans, including the most recent 2012-2016, and is their principal author.
Sherman joined the BBG in 1996 after twelve years at Radio Marti, the broadcasting service for Cuba, including five years as the station’s deputy director in charge of all daily operations. He also has played a central role in launching new strategic initiatives for the Muslim world, including Radio Sawa and Alhurra TV for the Middle East and Radio Farda for Iran. These and other strategic initiatives since 2002 have expanded the BBG’s worldwide audience from 100 million to over 185 million people weekly.
He built and also directs the BBG’s global media research program, with quantitative and qualitative studies in some 70 countries and an annual budget of $10 million. The program is one of the most comprehensive media research efforts in the world.
Sherman holds a bachelor’s degree in political science from the University of Florida and a master’s degree in liberal arts from St. John’s College.